가정행복 도시락This project, which started in October 2022 under the name of ‘Family Happiness Lunchbox and Meal Kit Discount Support on the way home from work’, provides lunch boxes, meal kits, fresh food, etc. to families raising children under the age of 18 so that caregivers can spend more time with their children after work. This provides support for purchasing at a discounted price of around %.
Thanks to the high response from moms and dads, including an early closure just two days after the business was launched, about 240,000 people received discounts over the past year and four months. This year, as the number of participating brands has greatly expanded, the name will be changed to ‘Family Happiness Lunchbox, Meal Kit, and Food Discount Support Project.’
Starting in March, participating brands will be added to the existing ‘CU’ (BGF Retail Co., Ltd.) and ‘Oasis Market’ (Oasis Co., Ltd.) ▲ Infant food brand ‘Chorok Bebe’ (Chorok Village Co., Ltd.) ▲ Convenient healthy food specialized platform ‘Ranking Chicken Com’ (Co., Ltd.) Food Namu) ▲chicken brand ‘Chik by Chick’ (F&honesty Co., Ltd.) ▲good food shopping platform ‘#(Shop)Pulmuone’ (Pulmuone Co., Ltd.). Discount benefits are expanded to include not only lunch boxes, meal kits, and fresh foods, but also infant food such as baby food and healthy foods such as chicken breast salad, increasing the range of choices for caregivers.
Green Village, which specializes in eco-friendly organic farming, helps babies in Seoul form healthy eating habits through Chorokbebe, a baby food brand that was first introduced last year, while providing parents in their childcare period with an environment where they can raise their children with more convenient and healthy food.
Ranking Chicken Com, an online platform specializing in convenient healthy food, provides products such as chicken breast, salads, diet lunch boxes, and protein drinks with convenient services such as same-day, early-morning, and next-day delivery.
Chick by Chick, a fast-casual chicken brand that pursues both health and convenience, offers a variety of menus such as chicken burgers, rice balls, and specialty chicken based on direct-fired grilled chicken made with whole chicken thighs cooked on an open-fire grill at offline stores.
#(Shop)Pulmuone is Pulmuone’s integrated brand shopping platform that pursues good food. It provides products such as fresh ingredients, convenience foods, and refrigerated/frozen products from all brands within Pulmuone through convenient services such as AI product recommendations and early morning delivery.
The city of Seoul expects that 50,000 to 70,000 people each month, or 760,000 people (number of people per year), will benefit from the ‘Family Happiness Lunchbox, Meal Kit, and Food Discount Support Project’. Coupon discount rates and discount methods vary by company, and duplicate applications can be applied for each company.
In addition, in addition to expanding participating brands, starting in March, support targets (families raising children under the age of 18) will include ‘grandparent households’, and the application period will be extended from the existing 3 days to ‘8 days’ to provide support to all families raising children. The service has been improved so that it can be used in.
‘Grandparent household’ refers to a case where a grandfather or grandmother is raising a child who is virtually unable to receive support from his or her parents (due to military service, divorce, abandonment, disappearance, disappearance, death, long-term loss of financial ability of the parent, etc.).
Application also becomes more convenient. Since last year, the application window has been changed to ‘Mongtang Information All-Purpose Key (https://umppa.seoul.go.kr/)’, a specialized platform for childbirth and childcare in Seoul, and ▲ its own complaint bulletin board has been operated within ‘Mongtang Information All-Purpose Key’ to provide immediate feedback. After improving the service by introducing ▲integrated application for discount coupons by company, ▲simplification of application information and verification functions, this year, functions such as ▲application period notification are also introduced. Existing applicants can apply more conveniently by using the ▲Retrieve previously entered information function.
Applications for discount coupons for March can be made on a first-come, first-served basis for 8 days from 00:00 on February 20 (Tuesday) to 23:59 on the 27th (Tuesday) at ‘All Information Key (https://umppa.seoul.go.kr/)’. Applications will be closed once the number of applications for each company (10,000 each, CU 20,000) is reached. Recipients can receive the coupon via text or KakaoTalk on Monday, March 4th.
If you receive a coupon via text or KakaoTalk, you can register the coupon on a purchase website or app within a certain period of time to purchase select products at a discount for a month.
“The ‘Family Happiness Lunch Box, Meal Kit, and Food Discount Support Project’ was started to ease the burden of meal preparation on caregivers, and will be significantly expanded this year,” said Kim Seon-soon, head of the Seoul Metropolitan Government’s Gender Equality and Family Policy Office. “From infants to children, adolescents, and caregivers.” “We have prepared a variety of food for the whole family, so we hope that many caregivers will apply,” he said.
