디즈니플러스 한국영화 추천As OTT platforms and content increase, people are asking related questions in the search bar before watching content. We checked the platforms with the most searches and the content with the highest search volume by platform.
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The emergence of various OTTs (Over The Top, content platforms that provide broadcast programs, movies, etc. via the Internet) has rapidly changed the way consumers consume content. Not only can you watch programs that were previously only available on TV on your phone, but you can also watch the latest movies at home within a few months of their release. As OTTs began to introduce their own ‘original content’ to secure competitiveness, the content that people can access has become even more diverse.
As the number of contents has increased, people are now actively searching related content to find interesting content to watch on OTT. Let’s find out what content people want to be recommended through Listening Mind Hubble.
The average monthly search volume of the six major domestic OTT brands is 24 million, and the total annual search volume is 290 million, showing that people are very interested. (Comparison – ‘coffee’ average monthly search volume is 9 million, total annual search volume is 110 million) By gender, women search more than men, but the ratio is generally similar at 6:4, and the age group is 20s > 30s > 40s.
The results of looking at the six major domestic OTTs in order of annual search volume are as follows.
In the case of ‘wave’, other search terms such as ‘Siheung Wave Park’, ‘wave’, a type of hairstyle, and ‘butterfly wave’, a type of swimming technique, are also included. Excluding these unrelated keywords, the search volume is similar to Coupang Play.
The most notable one is Netflix’s dominance. The total annual search volume for Netflix itself (63,991,600) is larger than the combined search volume for Tving, Wave, Coupang Play, and Disney Plus (63,060,800). Also, if you include the keyword [Netflix ‘], which is a typo for Netflix, the search volume is 96 million, showing a search volume of almost 10 million. Although domestic OTTs such as Tving and Wave are growing rapidly, Netflix still seems to be imprinted as the leading OTT in people’s minds.
The ‘Recommendation’ keyword showed the highest search volume in winter, especially in January. Overall, the search volume is the highest in summer and winter, and the search volume is the lowest in spring and fall. It seems that the search frequency increases in seasons when outdoor activities are difficult due to the weather.
If you look at the related keywords of ‘Recommendation’ in order of total annual search volume, the platforms are mentioned in the order of Netflix > Disney Plus > Tving > Wave, and you can see that keywords such as ‘movies, dramas, animations, and horror movies’ are all listed together. Even within OTT platforms, they are looking for various content that suits their tastes.
In the case of the ‘recommendation’ keyword, the search volume was the highest in winter, especially in January. Overall, the search volume was the highest in summer and winter, and the search volume was the lowest in spring and fall. It seems that the search frequency increases in seasons where outdoor activities are difficult due to the weather.
If we look at the related keywords of ‘recommendation’ in order of total annual search volume, the platforms were mentioned in the order of Netflix > Disney Plus > Tving > Wave, and we can see that keywords such as ‘movies, dramas, animations, and horror movies’ are listed together. Even within OTT platforms, they are looking for various content that suits their tastes.
Next, let’s look at popular content by platform. In the case of popular content, we organized it based on ‘monthly average search volume’ to reflect recent trends, and the search results were obtained by combining ‘platform name + content name’.
In the case of Coupang Play, it was unique in that there were many sports-related keywords. Keywords such as ‘soccer (monthly average search volume 37,703), Manchester City (monthly average search volume 24,026), and sports (monthly average search volume 14,133)’ are included. You can see that Coupang Play’s strategy of live broadcasting overseas soccer matches only to subscribers of Coupang’s paid service ‘Coupang Wow’ is also reflected in the search terms.
In addition, Marvel, famous for representative works such as Iron Man and Avengers, also had a significant search volume. (Monthly average search volume 3,183)
We looked at the current status of Koreans’ OTT interest and the characteristics of popular content by platform using search data. In this way, you can easily understand the size of the industry group and people’s interest in competitors by utilizing Listening Mind Hubble. Anyone can use it with a 7-day free trial, so click right now!
