In order to maintain the ‘lock-in effect’, which is the core of the PLCC strategy, Hyundai Card does not stop at the card launch stage, but continues to provide new services to maintain customer satisfaction in consideration of the characteristics of consumers of collaborative brands. In celebration of the launch anniversary, we are trying to satisfy consumers who value their tastes by introducing new card designs, or to actively increase contact points with consumers through various events such as subscription discounts and lucky draws. As an official in the card industry said, “The competition to expand credit sales will continue in the future as it is only possible to diversify the profit-generating structure based on securing a wide individual customer base.” It seems that the strategy will continue.
Catch both trends and benefits to captivate consumers 신한 JYP 체크카드
Smart consumers who are sensitive to social issues and value benefits in consumer life are actively consuming PLCC cards that fit the consumption trend. In line with the eco-friendly trend and rising demand for electric vehicles, Hyundai Card launched the ‘Hyundai EV Card’ and ‘Kia Members Electric Vehicle Credit Card’, a PLCC (commercial credit card) operated together with Hyundai Motor and Kia, in the first half of this year. However, it is said that the performance was close to that of last year’s issuance. The card earns 1.5% of the payment amount when purchasing Hyundai’s electric and hydrogen-powered vehicles as ‘Bluemembers Points’, Hyundai Motor’s membership program. It also attracted attention. 이베이스매뉴얼
The Kia Members electric vehicle credit card is actively working with the brand’s loyal customers, such as discounting up to KRW 20,000 per month for charging electric vehicles and accumulating 1.5% of the payment amount as M points when purchasing a new Kia car. .
In addition to these in-house benefits, we have also planned various additional benefits with Hyundai and Kia. A typical example is ‘Save-Auto’, which receives a discount of up to 500,000 won depending on the type of vehicle purchased and then redeems it with Blue Members points or M points accumulated later.
In addition, a strategy to use PLCC card points like cash, such as providing interest-free installments for up to 12 months when purchasing a vehicle with Hyundai Motor/Kia PLCC, and paying the price of the vehicle in installments at an interest rate of 4.5% for up to 60 months It has also been evaluated to be effective. Thanks to these benefits, the issuance of both cards in the first half of this year is close to that of last year, and the average monthly issuance almost doubled compared to last year.
As a Hyundai Card official said, “Hyundai EV Card and Kia Motors electric vehicle credit card’s eco-friendly car-customized benefits, as well as Hyundai Motor and Kia’s continuous efforts to provide customized benefits, led to such popularity.” Success seems to be the result of continuous efforts to constantly target customers’ preferences and tastes, rather than the belief that collaboration alone can secure loyal customers.
Card companies’ strategy to hold on to Generation Z